Our Case StudiesA subscription-based dating app for curated matches, concierge services, and live interaction features.
Softlabs Group developed a feature-rich dating application for Lipstick & Cufflinks, offering match-making, profile customization and live concierge features. Built with React Native, the app delivers a seamless dating experience across Android and iOS platforms.
Dating
Start Up
Agile Scrum
Android, IOS
Lipstick & Cufflinks is a USA-based startup that set out to redefine online dating through a subscription-based mobile app experience.
With the goal of creating meaningful connections, the platform focuses on curated matchmaking, real-time interaction and modern dating guidance—all while ensuring intuitive design and platform consistency. Softlabs Group was selected as the technology partner to bring this vision to life.
USA
The global dating app market is projected to surpass $10.9B by 2030, with rising demand for personalized, service-driven apps.
Users increasingly expect real-time filters and geo-location features to connect within preferred radii.
Generic swipe-based matching leads to poor relevance—users seek deeper, personality-aligned results.
We developed a subscription-based dating platform using React Native for Android and iOS, ensuring feature parity and faster deployment.
The app includes profile management, radius-based search, concierge matchmaking, and dating tips—blending utility with elegant design.
Our team delivered a scalable backend, intuitive UI, smart algorithms, and daily engagement tools for a premium dating experience.
Users sign up and complete detailed profile questions including preferences and lifestyle insights.
App uses location filters to match users based on a defined radius and compatibility score.
A custom algorithm processes user data and responses to suggest high-potential matches daily.
Users can opt for curated matches, live event reminders, or request special attention from dating assistants.
Matches are notified, and users can chat instantly with each other or with live agents for support.
Dating tips, motivational quotes and app engagement tools are delivered daily to keep the experience active.
Need for smart profile matching and custom search filters
Balancing attractive UI with functional UX
High development cost for separate mobile platforms
Desire for live concierge services within the app
Lack of personalization in traditional matchmaking flows
Built a questionnaire-driven matching algorithm for smart pairings
Designed a visually appealing, intuitive user interface
Used React Native to deliver a cross-platform mobile solution
Integrated live chat and curator support features
Added dating tips, daily quotes and content-led engagement
Successfully launched a fully functional dating app on Android and iOS
Reduced time-to-market with cross-platform React Native development
Created a personalized and emotionally engaging user journey
Enabled real-time interaction with agents and curators
Built lasting engagement through content and concierge features
Matchmaking algorithm based on user profiles and preferences
Concierge match delivery and live curator services
Radius-based location search with profile filters
Daily tips, quotes, and real-time chat support tools
Host live matchmaking events with real-time guest interaction and support.
Connect users based on shared habits, goals, and wellness-driven compatibility.
Create gated dating apps for premium or professional audiences.
Blend dating tools with curated tips, therapist input, or life coaching services.
React Native
NodeJS
MongoDB
Subscription-based, Role-Controlled Access
Years of Experience
Countries
Clients
Projects
At Softlabs Group, we take pride in solving complex business challenges with innovative and reliable solutions. Our case studies showcase how we’ve empowered clients across industries with tailored software that delivers measurable results and drives success.
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FAQs
Yes, React Native enabled simultaneous launch on both platforms.
Yes, all premium features are gated via flexible subscription plans.
The algorithm processes profile data and preferences to suggest compatible matches.
Yes, users can define their search area and filter accordingly.
Yes, users can chat with a concierge or curator in real time.
Yes, profile setup includes checks for authenticity and completeness.
Yes, admins can manage the content pool from a backend CMS.
Users can manually request concierge support or opt-in during onboarding.
Yes, safety features include block, report, and moderation tools.
Full development and deployment were completed in under 8 weeks.
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